Each year, we wait impatiently for May 12, the launch of Beauty that Counts®, the global campaign focused on giving back to our communities. This year, the countdown to May 12 for Mary Kay Poland was even more exciting! As part of Beauty that Counts® 2017, Mary Kay Poland launched a new campaign named Wholeheartedly with Women (or, in Polish, "Całym Sercem z Kobietami"), aimed at educating women about heart diseases and heart attack symptoms.
Wholeheartedly With Women was created when we learned of shocking statistics revealing that heart disease is the main cause of death for women in Poland. Did you know heart attack symptoms are diagnosed in women (on average) 30 minutes later than in men? As a company founded by a woman and for women, we were absolutely convinced that fighting this disease is imperative. We stand wholeheartedly with women around the globe every day!
Our gorgeous heart-shaped limited-edition† Beauty That Counts® Mary Kay® Baked Cheek Powder made for a perfect fit with the new campaign. However, we knew we couldn't fight heart disease alone! We turned our attention to choosing the perfect partner for Wholeheartedly With Women. Mary Kay Poland was determined to work with another foundation that not only supports women, but also cares specifically for their hearts. We chose the Zbigniew Religa Foundation for the Development of Cardiac Surgery, established by the famous cardiac surgeon who performed the first successful heart transplant in Poland and whose life was shown in a full-length movie named "Gods!" We had the privilege of working directly with his son, Grzegorz Religa (photographed below). Dr. Religa created all of the educational materials for the campaign.
Mary Kay is known for its irresistible beauty products, rewarding opportunity and positive community impact. Mary Kay’s official blog, Beauty That Counts, showcases all three. Discover what you love!