Your Beauty That Counts® purchase fuels a global force of change.

Since its inception, funds raised from the sale of Beauty That Counts® products have resulted in millions of dollars going to organizations that help women and children around the world. Your Beauty That Counts® purchase fuels a global force of change that’s helping victims of domestic violence, bringing comfort to cancer patients, educating teen mothers and providing food to underprivileged children, among so many other important causes.

Join Us

Participate in the Mary Kay® Beauty That Counts® program, and help change the lives of women and children. In the United States, from April 26 through Aug. 15, 2017, Mary Kay Inc. will donate $1 from each sale of the limited-edition Beauty That Counts® Mary Kay® Baked Cheek Powder. Your purchase benefits The Mary Kay FoundationSM, including its support of women’s shelters and survivors of abuse. Mary Kay is committed to bringing an end to domestic violence.

Application Tips

  • Use your Mary Kay® Cheek Brush from the Mary Kay® Brush Collection to apply baked cheek powder.
  • Apply Giving Heart baked cheek powder on the apples of your cheeks or along the cheekbones, temples and chin for a rosy glow.
  • To highlight, dust Kind Heart baked cheek powder along the tops of the cheekbones. To create a strobing effect, apply Kind Heart baked cheek powder everywhere natural light would hit – your cheekbones, brow bones, the bridge of your nose, the tip of your chin and above the Cupid’s bow.
  • For more radiance, layer the shades. Regardless of shade, apply baked cheek powder lightly at first, then add more luminosity as needed.