Luis Casco Strikes A Pose With Mary Kay Brazil


RewardStyle, a company headquartered in Dallas similarly to Mary Kay Inc., hosts platform launch parties in some of the top, fashion forward cities around the world. rewardStyle is the first, and largest, invitation-only, end-to-end content monetization platform for top-tier digital style influencers and brands around the world. As an innovative company with a global impact and a passion for revolutionizing their industry – values we share at Mary Kay Inc. – the Mary Kay Brazil team knew we had to partner with them.

Mary Kay Brazil was proud to create and tailor a unique partnership with rewardStyle to launch the new liquid matte lipsticks from the At Play Collection during the #rSCityTours this last August.  Mary Kay Brazil quickly mobilized and brought Mary Kay Global Beauty Ambassador Luis Casco to Brazil (for the first time) to enhance and elevate the experience for attendees and influencers.

This exciting event and partnership with rewardStyle yielded fantastic social media and press results. While Luis was visiting Brazil, he visited top beauty and fashion publications in São Paulo, including Globo Condénast (whose books include iconic publications such as Vogue, Glamour, GQ, Marie Claire) and Abril (who bring Elle, Cosmopolitan, Claudia, Boa Forma and Capricho to life each month).

As always, in addition to elevating Mary Kay’s image and relationship with fashion/beauty influencers, our amazing sales force was one of Luis’ top priorities. Through a private event with independent sales force, he had personal contact with women pursuing their entrepreneurial dreams and recorded a variety of videos for the Brazillian independent sales force, including beauty tips and how-to’s. The independent beauty consultants went C-R-A-Z-Y with his presence, and we had demands to bring him again to Brazil’s 2018 Seminar!

In short, the Mary Kay Brazil team would like to say, WE LOVE LUIS CASCO AND VERONICA SOTO! Thank you for all of your attention and commitment to Mary Kay Brazil. We’re so excited about all that we can accomplish together in the future!

Fernanda Campioni is Corporate Communications Manager. She and her team are responsible for Corporate Communications, Public Relations, Mary Kay Foundation, Crisis Management, Endomarketing, Final Consumer Events, Prizes and Partnerships.

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Seila Jenkins 
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